Get Specific!

“I want to lose fat,” said the guy who’s sportin’ a keg in his midsection instead of a six-pack.

I’d say that 99% of the people out there want to lose fat. And what percentage actually do it? Specifically, what percentage actually reach their goal of ideal leanness? Not many.

The first problem with saying you simply want to “lose fat” is that it’s way too general. An essential key to success is setting specific goals: the more specific, the better. Generalized goals lead to subpar results. Instead of saying you want to lose fat you should say, for example: I want to lose 3 inches off my waist. Now you have a specific, measurable goal.

But that’s not enough. Instead of saying you “want” something, you should outline specific steps you’ll take to reach that goal. In essence, “I want to lose 3 inches off my waist” should metamorphose into a series of steps that you follow every day. Here’s an example:

Lose 3 Inches Off My Waist

Action Plan
1. I will consume no more than 50 grams of carbs per day.
2. I will eat 6 small meals per day.
3. I will consume one gram of protein per pound of body weight.
4. I will jump rope for 10 minutes per day.

…and so on.

First, be specific with your goals. Second, put an action plan in place. Merely wishing for fat loss will not cause it to happen. In order to reach your goals you must put a specific action plan in motion that coincides with your goal.

Seems simple enough, right? But do you do it?

If not, start today.


It’s probably no surprise that I get a lot of emails every week. A lot. Generally speaking, the questions fall under two categories.

1. How to design a program to fit the person’s goal.
2. How to design a program to fit the person’s goal.

When I say “program,” I’m not simply referring to sets and reps because those variables don’t constitute a program. A “program” is the complete package: strength training, nutrition, mobility work, and energy systems training. Miss any one of those and it ain’t a complete program.

The problem, if I can be so blunt, is that many of the people who send me program design questions haven’t read my book, Muscle Revolution. And given that I can’t address all program design elements in every email (unless I sold my bed and replaced it with an office chair and computer) it’s nearly impossible to give answers that will make a significant impact and get you closer to your goals.

The good news is that for around $40 you can gain a lifetime worth of program design knowledge. My goal is to empower you.

All you need to do is click here.

Stay Focused,