Raise your hand if you know someone that has a nagging injury. Chances are, your hand shot up in the air. That person could be you, a client, friend or relative. Maybe you have knee pain when you squat, or a full-blown rotator cuff tear. Your client might have back pain after doing a deadlift, or elbow pain during the bench press.
These days, it seems more people than ever have some type of physical dysfunction that bothers them during or after exercise.
Why? There are probably two primary culprits at work here. First, people spend much of their day with poor posture while on the computer or Smartphone. This leads to mobility deficits and joint stress. Second, extreme fitness classes are en vogue. So when people do workout, they often jump into programs or classes beyond their physical capacity.
Indeed, the demand for personal trainers and healthcare practitioners to be proficient in corrective exercise is higher than ever. If you make the effort to build your toolbox of corrective exercise techniques, you’ll benefit three ways:
1. You’ll make more money – Being able to identify and correct mobility and strength deficits will allow you to work with a broader range of clients. Furthermore, you’ll be able to charge more money for your services since you’ll be able to perform interventions beyond what a typical personal trainer certification teaches.
2. You’ll build your reputation – Once you become the guy or gal that can help people perform better with less discomfort, word travels fast. Since virtually everyone has some type of nagging physical issue, and since there aren’t many trainers proficient in corrective exercise, your reputation will quickly escalate.
3. You’ll build a strong network with healthcare practitioners – Every week I get asked by physical therapists, chiropractors or orthopedic doctors for recommendations for trainers that understand how to identify and correct mobility and strength imbalances. When you get good at corrective exercise you’ll have a steady stream of referrals from healthcare practitioners. And this, of course, takes us back to the first benefit I mentioned: you’ll make more money.
With those three benefits in mind, I’m excited to announce my latest project that was 18 months in the making. It’s the Corrective Exercise Specialist course that I created for the International Sports Sciences Association (ISSA).
Check out the following video to hear me discuss an overview of my Corrective Exercise Specialist course:
You can find out more information about my 10-week Corrective Exercise Specialist course by clicking here.
“With his course, Corrective Exercise Specialist, Chad Waterbury joins Gray Cook and a very exclusive club of PT leaders who make fitness professionals better trainers — not turn them into clinicians. Crystal clear communication, the most relevant summaries of anatomy and motor learning to be found anywhere, and a painstakingly curated toolbox of high yield assessments and correctives.” – Pavel Tsatsouline, Chairman, StrongFirst.com
Stay Focused,
CW
